BIMM Birmingham’s Ivy Ash released her debut single ‘Oops‘ earlier this year, and her latest release, ‘Rain Again’, is the perfect sophomore single. Take a listen, and discover more about the track below.
What was your inspiration when you began writing the track?
This track was one of the most free-flowing pieces I’ve created to date. I started by looking over my old journal and notes; keywords were sticking out to me, so I started writing it down on paper, and the lyrics came pouring out. “Rain Again” is all about breaking bad habits and finding yourself. I like to think of it as crying and dancing simultaneously, but with a glimmer of hope. Every cloud has a silver lining. That pretty much summarises the way I make music.
Are there any artists that inspire you when writing?
Where do I begin! I’m majorly inspired by Lady Gaga, Kylie Minogue and Nile Rogers. When writing music, I think of all the key defining tracks and artists that have stuck with me throughout the years. Break-up songs, dancing songs, sassy songs! I guess many little elements within my music pay respect to all the music that has inspired me.
What is key to your sound, and how do you make your music stand out?
I like to take inspiration from my idols within my music, but ultimately the thing that makes my music stand out is its authenticity. My lyrics come from personal experiences that are from difficult times in my life. Although my character trait is very much ‘always looking on the bright side of things’, so I try to implement this within my creations. Lyrically, the themes tend to be quite dark (although you may not even realise it at first); I like to contrast this against the backdrop of upbeat music. It creates a bitter-sweet feel.
How does your songwriting process work?
It varies and depends on if I’m working alone or collaborating with others. With “Rain Again,” the lyrical content came first. I originally put pen to paper and created a monologue; I thought about melody and then music from there.
Describe your sound in 3 words…
Empowering, Relatable, Reflective.
How has studying at BIMM helped you develop as an artist?
Studying at BIMM is the best choice I’ve made to date. All the tutors have been incredibly supportive and encouraging of my artist career, offering me feedback and advice along the way. I’ve also booked on many industry masterclasses, and I feel like my knowledge has increased so much within my first year, not just as an artist but in general with regards to the music business. It’s also been rewarding for me as a student rep to help others where needed, and I’ve immersed myself in this role.
To add to this, I’ve recently started an internship at a music publishing house over the summer; this opportunity came about via BIMM Birmingham lecturer Jonny Amos and BIMM Birmingham graduate Emily Jackson. There are so many opportunities to learn and grow; I’m loving saying yes to all of these new experiences!
What’s next for you?
“Rain Again” has just been made track of the week by BBC Music Introducing East Midlands! Following the initial release on Friday 2nd July, I’ll be releasing the music video on 16th July. “Rain Again” is then part of a dance compilation album released at the end of July. It’s all busy over the next few months!
From August onwards, I’ll be using the rest of my Arts Council (Developing Your Creative Practice) funding to film a new music video for my next release. I’ve already planned into mid-2022, so I’m aiming for two more releases this year!
