Who, What, Why

WHO WHAT WHY : Nicole Toledo de Almeida

11th January 2017

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BIMM London Student, Nicole Toledo de Almeida, has traveled all the way from Brazil to study with us here in London!

Who are you listening to at the moment?

My music taste varies between different artists on the EDM world, like Calvin Harris, David Guetta, Tiësto, Daft Punk, Skrillex and Diplo and even the old artists like Frankie Knuckles and Jamie Principle. However, the singer/songwriter that I can’t stop listening at the moment is the pop sensation Justin Bieber. The thing about him is that, together with his hit songs that reach the top charts all over the world, he also has great songs with a deeper meaning, that connects him with the audience. For instance, in his song “I’ll Show You” he says “This life’s not easy, I’m not made out of steel

Don’t forget that I’m human, don’t forget that I’m real”. In my opinion, that’s the whole purpose of a musician, to write with your heart and do what you love, and that’s also my interpretation of the title of his newest album “Purpose”.

What do you love about London?

That’s a difficult question because my honest answer would be “everything”. But what I most love about here is probably the people. Everyone is so kind and polite, something that you don’t get in most countries. Even the simplest things like having someone to hold the door for you, or giving you a seat on the train, can make your day a lot better. Another great thing about London is that it’s a big city. I’m the kind of person that can’t stand routine and boredom. Everyone is constantly moving around and there’s always something interesting happening. Not to mention the enormous music scene and the great opportunity to make connections in this multi-cultural metropolis.

Why Music Production?

Because I like to create art and entertainment and help people to achieve their goals. One of the roles of the music producer is to guide artists to make the most of their careers. That collaboration in the studio with musicians is very satisfying. And I also understand the importance that technology has nowadays. Making music is no longer just to combine a bunch of notes together, but to manipulate sound in order to create things people have never heard before, and make them swim in a whole different world of perceptions.

Join us on Music Production at BIMM in London. Find out more here…

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Author

Sarah-Louise Burns

After studying Ba(Hons) Photography, Sarah has worked in Social Media Marketing since 2013 - she's now part of the BIMM Social Media Team, and is photographer for the Who, What, Why series.