13th September 2017

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BIMM London’s very own LOUUD will soon play host to The Future Is Female – an event curated exclusively to promote and celebrate up and coming female artists based in London.

The Swedish Popular Music Performance student decided to organise the showcase to promote and support her fellow female performers, songwriters, producers and DJ’s.

We caught up with LOUUD (aka Louise Udin) to ask her inspiration behind organising such an awesome event.

“The Future Is Female is a platform where girls support each other. We’re all working hard to reach our goals in the music industry, so I wanted to create a proper girl power night where we celebrate each other’s music and success! It’s also a chance for me to create an event where I’m part of everything – from deciding who’s playing, to picking the venue, to creating ideas for artwork and content, etc. The event has also come together with some help from my friends. I couldn’t possibly have done it without them!”

We’re 100% behind LOUUD. Not just for celebrating girl power in the music industry, but also for the fact that each of the brilliant acts on the bill are current BIMM students and graduates.

Here’s a little taste of who to expect onstage on the night.

LOUUD – “Wrong”

Storme – “Burning Echoes”

NORA – “Humans”

And if those three brilliant acts weren’t enough to satisfy your ravenous appetite, the brilliant Scratch Collective will be soundtracking your night in-between acts. This is a one off event for now, but if the turn out on the night is great then LOUUD says she’ll consider organising another one in the future!

The Future Is Female debuts at Birthdays, Dalston on October 17th and you can purchase your tickets here.

Show your support/attendance via the official Facebook event and don’t forget to check out LOUUD’s official website here.


James Watts

Social Media Assistant, Professional Bassist and Music Journalist. Career highlights include performing at some of the UK's premier music festivals, recording in Abbey Road and interviewing Debbie Harry.