Working in PR with Venita Cutler

13th March 2020

Introduce yourself…
I’m Venita Cutler, I studied a BA (Hons) Music Journalism Degree at BIMM Institute Brighton and I’m a Press Assistant.

Why did you choose a career in PR?
I got intrigued with PR when I learnt about it in my first year, then I started the PR module in second year, which was the turning point. I loved the aspect of being creative with campaigns and knowing the job would be so varied was something that was very appealing to me. I always knew I was a creative person, but the avenues I went down (such as filming, photography, art) never worked out, so it was a ‘eureka’ moment for me when I realised PR was the best way I could express that creativity in a way that actually worked for me.

How did your course prepare you?
I can’t think of any module throughout the three years that didn’t help me in some way, and of course, the PR modules. I loved that although the course was in Music Journalism, PR was a big aspect of it because the two jobs go hand in hand and it’s such a popular avenue to go down as an alternative to journalism. However, it was the tutors that really helped me the most. Every single tutor I had was amazing in their own way, and all so unbelievably supportive. If I ever felt doubtful or needed any help, they were there to pick me back up again, tell me I could do it and re-instil faith in myself. That’s what gave me the confidence and drive to get to where I am now.

Do you have a highlight from your time at BIMM?
Me and my best friend from BIMM were asked if we wanted to go to London one day to interview Alex Gaskarth from All Time Low. He was our absolute teenage idol from back when we were younger and very emo, so you can imagine how excited we were! We did it, it was a great interview, he was such a nice person. To be able to have that opportunity and share it with one of my best friends was such a privilege. Fourteen year-old me would have been screaming.

What advice would you give to someone looking for a career in the music industry?
Every single tutor on the course is absolutely amazing, and they are there to help you get the absolute most you can out of BIMM. Go to all the lessons you can and make sure to book tutorials. Do as many internships as you can if you’re able, speak to people and build your network. Brighton is an amazing place with such a vibrant music scene, so make the most of it; go to gigs, ask if you can help with PR for your mate’s band. Just do what you can with the free time you have. The contacts and experience you get while you’re there gives you that extra boost. And when it comes to graduating and finding that perfect job, don’t give up – the hunt is very challenging at times and very time consuming, but if you have the drive you’re guaranteed to get there.

If you’re interested in a career in media, journalism, PR or similar, why not take a look at BIMM Institute’s newly launched BA (Hons) Music Media, Marketing and Communication degree?  


Sarah-Louise Burns

Having been part of the BIMM Marketing Team since 2016, Sarah has been working in Social Media Marketing since 2013. She Graduated the University of Hertfordshire in BA(Hons) Photography and Media Business and has a keen interest in the power of social media.