Why I Chose BIMM

Why I Chose BIMM: Charlotte Mai Jacobsen

11th February 2019


I’m Charlotte Mai, and I’m in my third year of a Music Business degree at BIMM London. I do artist management and consulting, I’m also an event coordinator, record collector and photographer.

How did you get started in Music?

When I was 14, I got invited to a gig by some young people who came up to me on the street and said ‘hey you look like someone who would like a show we’re having, you should come check it out’. So I did and I had my first encounter with a punk show and fell in love. These kids embraced me into their group and I started helping them to put on shows and festivals in my suburban hometown and I’m extremely lucky to have had that opportunity to work in a subculture for more than 10 years.

Why did you choose BIMM London?

I quit music for a few years, as I was frustrated by the lack of opportunities in my country but found that everything else I did made me miserable. Music was the only thing I knew how to do right. I started googling how I could get back into music outside of Denmark and taking a degree somehow made the most sense to me. I found BIMM, called them up and knew after that call that it was a perfect match for me, because it had the industry network I was looking for. All the tutors are from the music industry and all my peers would be doing something in music.

What has been your highlight at BIMM?

There many highlights as well as tough times, but the support I’ve gotten from my tutors are priceless, having tutors who not only believe in me but see the value of my skills, has given me a confidence I didn’t quite expect. Y’know, I’m a punk kid and here I am in London actually going places.

What advice would you give to future students on your course?

It ain’t a easy ride. Yes, you can slack your way through it, but it won’t get you anywhere when you finish. Networking is key and you really have to put in a lot of work. Your tutors are there to support you but you are in charge of creating your future, just as the musicians are creating music and putting together a band, you as a business student are creating your brand which essentially is gonna be your company.


Sarah-Louise Burns

Having been part of the BIMM Marketing Team since 2016, Sarah has been working in Social Media Marketing since 2013. She Graduated the University of Hertfordshire in BA(Hons) Photography and Media Business and has a keen interest in the power of social media.