Advice Clinic

Social Media – The Rules

20th February 2017

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Want to be a Social Media Whiz? Well we have a sure fire way to organise your platforms! 

Disconnect your accounts

Nothing is worse than a tweet that ends in a link to a Facebook / Instagram post. You should be tailoring your content to each platform you are on. And really master what works on what!

Think before posting

Your social channels are a way new listeners could find you / will be looking for more information on you. These channels are part of your music brand so always take a breath before posting and think about whether you would want to see a business tweeting like this.

Have a personality

Prove to your audience that you’re human! That may sound like it contradicts the last point however there’s nothing worse than a brand that has no humanity.


This is so important.   If people are talking about you, talk back. Engaging with your audience means they’re more likely to take notice of what you’re up to! If you receive good customer service in a shop then you’ll likely return to that shop – and that thinking applies to social media too.

Think about your profile picture / cover images

In a digital age, these images are as important as your album cover. Maybe that photo of you all in the pub isn’t the best idea. Get an iPhone out and get your band together in front of a wall. Show your faces and show you’re not in the pub all the time (even if you are –  it’s all about the way you brand yourself!)

Do not be too repetitive

Yes your new single is exciting but if every Facebook update you post is about that people will become bored.

Share your experience

On tour? Share what’s going on; the early morning and the pit stops. Put up shots of your band on stage at sound check or share a photo of your audience. Take your audience along for the ride – they’ll feel more emotionally connected to you as a result.

Remember, your social audience are a community but they are also part of other communities. By being part of the community you can help reach new audiences!

The great thing about social media is that you can experiment; find a style that works for you!





Sarah-Louise Burns

Having been part of the BIMM Marketing Team since 2016, Sarah has been working in Social Media Marketing since 2013. She Graduated the University of Hertfordshire in BA(Hons) Photography and Media Business and has a keen interest in the power of social media.