Q&A with LUVIA

14th August 2018

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BA (Hons) Songwriting student Maddie Vincent (AKA LUVIA) has been going down extremely well at various festivals this Summer including 2000 Trees, No Man’s Land, The Great Escape, Focus Wales and Sound City. The BIMM Brighton undergraduate has been making sizeable industry waves with her ethereal acoustic pop, and with one year left until she graduates, we’re sure the future holds incredible things for her. We caught up with the young songwriter to hear all about summer highlights, signing to a new label and her plans for the rest of 2018. 

How do you find festival gigs differ from standard gigs?

There’s definitely more excitement when playing festivals and your surrounded by a bunch of other musicians which is always fun! The audience tends to be bigger at festivals too which is also super fun!

What’s been your gig highlight of the Summer? Any standout moments?

Playing The Great Escape was one I’ve always wanted to play buutt I think 2000 trees was definitely the stand out for me – the stage was lovely and the festival is pretty awesome.

Can you tell us a little bit about your musical development?

I think I’ve always been very into music, but I first started performing live when I was about fourteen in a band called ‘Laines’ at the time. I think my first favourite album was probably Jamie T but First Aid Kit soon followed.

Your debut single ‘For You’ received positive responses from some very influential pundits. How does it feel to have received such high praise so early on?

It feels really cool if not slightly unbelievable! It’s definitely motivated me to push myself more though and experiment more with songwriting.

How did your relationships with End Of The Trail Creative/My Little Empire come about? And how have they helped you since you’ve been working with them?

I played a gig at The Latest Music Bar where Kelly from EOTT saw me. I was a bit nervous about committing myself to something so early on but decided to just go for it and take a risk and it’s really worked out well. He teamed me up with My Little Empire Records for ‘For You’ but have now signed to a much bigger label and am so so excited to announce it early September.

If you could support any artist on tour (living or dead), who would it be?

Fleetwood Mac all the way.

It’s early days for you as an artist, but where do you ideally picture yourself in 3 years time?

Hopefully going strong as a singer/writer, maybe hopefully on a crazy cool tour, haha!

What else do you have planned for the rest of 2018? Any other releases/gigs/news you’d like to plug?

I’m currently recording for the new label but I have a single launch in San Francisco in Sept’, after that I’m off to France for a writing trip. Then in November going over to Australia for Australian Music Week festival, but will definitely be travelling around out there as much as I can.


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Photo c/o Ania Shrimpton


James Watts

Social Media Assistant, Professional Bassist and Music Journalist. Career highlights include performing at some of the UK's premier music festivals, recording in Abbey Road and interviewing Debbie Harry.