BIMM London graduate Louise Udin (AKA ‘LOUUD’) recently released her debut music video for her single ‘Out Of Love’. The video for the hook-laden ambient pop track was co-directed by the BMus Popular Music Performance Vocals graduate and features cameo appearances from other fellow BIMM graduates.
The track has been garnering lots of online attention as well as being featured on numerous Spotify Playlists in the UK and in Louise’s homeland of Sweden. We caught up with the young pop songstress to hear her own take on the track as well as the video.
“Out of Love is a song about self-love and realising that you’re over someone after a bad breakup.” Said Louise. “So, when I came up with the idea for the music video, I wanted it to reflect that and for people to feel uplifted after watching it.”
Co-directing her own video meant that Louise was able to maintain a high level of creative control on how the finished article ended up – a tactic which is proving increasingly popular, perhaps even essential, for many independent artists today. She describes her aesthetic influences for the shoot.
“90’s pop music videos inspired the art direction and as a 90’s baby myself I used to love watching them growing up. I’m also a big fan of Dua Lipa’s music video for her song ‘New Rules’, which inspired me to get my friends involved. We had such a fun day shooting the video together! As my first music video and debut as creative director I’m so excited to finally share this project.”