Meet “Dance Like I’ve Got Diamonds” – a London-based promotion company aiming to change the current music industry landscape one step at a time. It all started as a university project in January 2016, when four Music Business undergraduates at BIMM London were faced with the challenge of putting on their own live music event.
Appalled by the lack of female representation on the London live scene, the group soon decided to make it their mission to initiate a change and only promote events showcasing female talent. Their first event took place on the 17th May that same year, at venue 229 in London, and was an immediate success.
Although the initial team behind Dance Like I’ve Got Diamonds has changed slightly over time (with only Lisa Lindfors and Isabelle Ljungqvist remaining from the company’s founders), the vision remains the same. What sets Dance Like I’ve Got Diamonds apart from other promoters is their vision to empower women in music and only book female talent for their shows. They believe that by providing a platform for female musicians to perform and express themselves, they help can inspire more women to get involved in the music community, whether it’s on or behind the stage. Through their events the pair also want to raise awareness of the gender inequalities facing the UK music industry today and open up a discussion on how to these issues can be resolved.
Together with their all-female team consisting solely of BIMM London Music Business and Event Management students, Ljungqvist and Lindfors keep working towards their aim, whilst constantly expanding their operations and hitting new targets. In March 2017, Diamonds produced their biggest show to date – a completely sold out International Women’s Day event at The George Tavern in East London – an event which caught the interest of publications such as Time Out London, The Evening Standard, The Line Of Best Fit and Gigslutz.
The company’s next event is on December 6th at The Victoria Dalston and will showcase some amazing female dominated bands such as Dream Nails and Baby Arms. There are some exclusive discounted tickets available solely for BIMM students and all net profits from the event will go to the charity Nia (niaendingviolence.org.uk) and their brilliant work supporting women who have suffered from physical and sexual abuse.
The official Facebook event can be found HERE.