Applying to BIMM

Music Business, Event Management or Music Marketing, Media & Communication?

25th September 2018

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Are you a wondering whether to opt for our Event Management, Music Business or Music Marketing, Media & Communication course? Before you nail your colours to a course, read our quick-fire guide to these courses – and decide if you want to be an impresario, a tycoon or a media mogul. And don’t forget – we have brand new joint honours degrees for 2020 so you can combine two passions at once. 

Event Management

BIMM’s Event Management course is for anyone who wants to dive headlong into the live events sector. Armed with the skills and hands-on experience you’ll get at BIMM, there’s a thousand places you could take your skills – and our alumni have done them all. Maybe you’ll become the tour manager for an international rock band, establish and run your own events agency or promotions company, or pick the lineups and handle the logistics behind the biggest festivals and best club nights. And don’t forget – once you graduate, there’s nothing to stop you using your transferable skills to build a specialism in sports, corporate or cultural events.

Whichever career path flicks your switch, your BIMM course will prepare you. In the classroom, you’ll be led by our industry-renowned tutors, guiding you through modules including Event Concept & Design, Events & Society, Event Sustainability, Social Media & digital Marketing, Creativity, Identity & Agency and Festival Management. But you’ll spend just as much time in the field, rolling up your sleeves as you take on key roles at flagship festivals – and forging contacts at the biggest events and promotions firms.

Discover all the details about this course – including all of the amazing optional modules – by clicking the campus you’re most interested in. 

BrightonBristolLondonManchester or Birmingham

Music Business

Business is a broad term – and that’s reflected by BIMM’s Music Business courses, which covers acres of ground during your time with us, priming you for any career avenue you choose to duck down. We’ve watched our graduates set up their own record labels, manage headliner bands, break into music publishing and excel at music law.

The world of music business is changing at lightning pace, but your BIMM course is designed to keep up, ensuring that you hit the ground running after graduation in the sector of your choice. You can expect your lecturers to be industry experts with insider knowledge, and your curriculum to give you bulletproof all-round business chops, with modules that include Planning & Forecasting, Financing, CreativityArtist Management, Self-employment, Traditional & Digital MarketingMusic PublishingCopyright LegislationSocial Mediathe Live IndustryMusic Recording and Distribution.

Just don’t expect to spend your course with your nose in an Excel spreadsheet – with a focus on hands-on experience and internships, you’ll break into the UK’s most respected music companies, building practical skills and a bulging contacts book.

Discover all the details about this course – including all of the amazing optional modules – by clicking the campus you’re most interested in. 

BrightonBristol, DublinLondonManchesterBirminghamBerlin or Hamburg

Music Marketing, Media and Communication

One of the newest additions to BIMM Institute’s course options, Music Marketing, Media and Communication (or MMMC for short), is a newly designed course that reflects the needs of the fast paced industry of digital marketing – with a focus on the music industry.

Core modules within this course include Popular Culture & Identity, Marketing & PR, The Creative Entrepreneur, Introduction to Digital Media & Communications, Creativity, Identity & Agency, Critical & Creative Writing and Communications Techniques.

You could use the skills earned through this course to become a multi-talented Cross-media Producer, Corporate Blogger, Marketing Manager, Broadcast Journalist, Content Manager, PR Consultant, or Entertainment Producer.

You could equally use your qualification to break into the media, digital marketing or merchandising sectors – or blaze your own trail as a maverick entrepreneur, inventing the next music delivery platform and monetising the creative industries.

The choice is yours, and thanks to a whole range of optional modules, you’ll be able to tailor your skill-set to whatever dream job you’ve got your eye on.

Discover all the details about this course – including all of the amazing optional modules – by clicking the campus you’re most interested in. 

Brighton, Bristol, London, Manchester, Birmingham, Berlin or Hamburg

Want to learn more about our Event Management or Music Business courses? Click on a course subject to find out which one is right for you. 


Henry Yates

Henry Yates is a freelance journalist who has written for music magazines including Classic Rock, Total Guitar, Guitarist, NME and Metal Hammer, and brands including V Festival, Download, Epiphone, Yamaha, Roland and Universal. His proudest career moment was meeting Jimmy Page - and his toughest assignment was interviewing Pharrell Williams."