2020 hasn’t been the year any of us expected. Yet, we’ve learnt how to adapt by finding new ways of doing the things we’ve always done. So with that in mind, we caught up with BIMM Institute Bristol’s Eva Lepikov – who took over the reins at HUBB Records earlier this year –to find out how they’ve adapted in these times and what the future holds. We can’t wait to listen to HUBB Records Vol. 3 when it comes out next year.
How did you get involved with HUBB Records?
I got involved in my first year of uni when HUBB was looking for new team members. I applied and ended up doing PR for about a year, but throughout my time at HUBB, I kind of got involved in all various areas of the label. So, when it was time for the next edition and new team to get on board, I was asked to take on the position of Label Manager, which I accepted.
What has been your highlight so far?
I think nothing beats the launch event of our last album in January. We worked so hard all year and the process seemed never-ending at times. So, being able to celebrate it all with this amazing event we put on with all the wonderful people involved was just the perfect way to wrap it up. We had a little after-movie done as well, which you can see here.
How do you choose the artists you work with at HUBB Records?
So, the way that HUBB works is that every year we begin a new edition – meaning we recruit a new team and sign a new roster of artists. The applications normally go live around January/February and everyone is welcome to apply as long as they’re BIMM Bristol students. We then have a big round of voting; the applications are sent to the team and to various industry professionals who all contribute with their advice and opinion. Then, we sign 10 of the most outstanding and promising artists.
How have you found it adjusting to working online?
Oh, it’s been a real rollercoaster. Of course, we’ve had to adapt quite a bit. For example, I’ve personally been abroad since March and haven’t actually been able to meet any of the artists face-to-face. I guess I am a little sad and feel bad for the team for not being able to get the full experience. But, I feel like we’ve gone above and beyond, and we’ve definitely exceeded any of my expectations for this strange edition of HUBB.
We have weekly team meetings over Zoom and I really feel like we’ve managed to bond and become a strong team and good friends even without all the team socials I had planned for the year. And although the whole process has ended up taking a lot longer than intended, extending into the next year, I am confident it’s all going to be very worth it.
Anything coming up you’re looking forward to?
As we’re slowly but surely approaching the last stretch, you can expect some excellent music coming your way very soon. I’m super excited about each of the artists and the team whose hard work is finally starting to come together. And, of course, I can’t wait for the final result: the HUBB Records Vol. 3 compilation album. I’m hoping we can put on a proper party to celebrate once it’s here!
Curious about applying to BIMM Institute Bristol but want to know about the city? Explore Bristol with BIMM student Chrissie here.