5th October 2017

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BIMM London alumna Georgie Mills has been busy since her graduation. Aside from running her own promotions company along with two fellow students, she also took up the role of Artist Liaison during our festival program this summer and is currently undertaking work experience at Decca Records. 

So, as the noisy days of summer give way to cooler months of autumn, we catch up with Georgie for a reflective chat on her experience and see what else is on the cards for the promising young graduate.

“When I received the email asking if I wanted to be a part of the BIMM Festival team I was so excited! I’d never been to a festival before, let alone worked at a one.

My festival season included 2000 Trees, Truck Festival and YNOT. At Trees we had the most amazing stage in the forest, and this is where my role as an artist liaison started. I met amazing artists, some BIMM acts and some more established names such as Nothing But Thieves and Frank Carter & The Rattlesnakes.

A few of my roles as artist liaison included making sure the artists were on site, looking after their wellbeing and making sure they were on and off stage on-time. It was essential that we stuck to the schedule in order for the day to run smoothly. There were times where a few things didn’t go to plan, such as artists running late, but this taught me how to solve problems effectively and efficiently.

YNOT Festival put our team skills to the test. The weather conditions were awful, the constant rain and thick, deep mud forced the organisers of the festival to cancel the last day of the festival. Even though the weather was miserable, the morale of the team remained high and it really showed how strong our team was.

I met such great, like-minded people working at the festivals. It was amazing to meet people who could teach me more about the music industry, especially on the festival side. The experience also allowed me to network, and through working at Truck festival I made a few new contacts, one of which even helped me secure a months work experience at Decca Records.

I had the best time working at the music festivals, and I hope to be working at them again next Summer!”

Aside from learning new skills in the role of festival artist liaison, Georgie also co-runs her own promotions company, Hamilton Villas. Here she explains more about its formation. 

“In 2015, myself and two friends from BIMM founded Hamilton Villas – an events company that runs a bi-monthly club night in South-West London. There wasn’t a student union or student club-night in the area, so we created Hamilton Villas to give BIMM and nearby students somewhere to go out in the Fulham/Chelsea area. Since then, we’ve run numerous events at three different venues, with 300 – 600 people attending each event. We currently host our club nights at Embargo Republica, Chelsea.”

We’re sure that with her varied skill-set in music production, artist liaison and events promotion (not to mention a proactive attitude), Georgie will continue to find success in whichever area of the music industry she puts her hand to. We look forward to hearing more on her work-experience with Decca Records. Watch this space!




James Watts

Social Media Assistant, Professional Bassist and Music Journalist. Career highlights include performing at some of the UK's premier music festivals, recording in Abbey Road and interviewing Debbie Harry.