Behind the Track

Behind the Track: Justina

18th October 2017

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What was the inspiration/is there a story behind your track?

I wrote the song for all of the aspiring singers and musicians out there because I know how hard it is. This industry is tough; it takes a lot of focus, time, effort, money, and it is so competitive. The song focuses on the personal steps that I take to try to make it in this industry, highlighting what I think I can offer the industry.

What did your process involve?

I bought an instrumental online that I felt suited my genre and then just wrote what I was thinking at the time. I then went to Hot Money Studios in South East London to record the song and shoot a one-take video with OSM Vision in the same day. Since then I’ve practiced it with my backing vocalists and guitarist, and we have performed it in a London bar and at Rixonbury festival. We are also going to perform it in Essex, in front of industry judges.

Can you describe your sound in three words?

I would describe my overall sound as ‘Urban-Pop/R&B’

What’s your favourite thing about studying at BIMM?

I am looking forward to networking even more, doing more live performances, more collaborations, performing new genres that might inspire me when I make more original material in the future – and of course graduating as this is my final year!


Sarah-Louise Burns

Having been part of the BIMM Marketing Team since 2016, Sarah has been working in Social Media Marketing since 2013. She Graduated the University of Hertfordshire in BA(Hons) Photography and Media Business and has a keen interest in the power of social media.