Behind the Track

Behind the Track: IORA

22nd June 2017

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What was the inspiration behind your track?

I was inspired by the built up anger we have within ourselves, towards other people and towards society. We often carry a lot of hate, and this means that some people are just out for a fight to vent the frustration. The song is about choosing to not fight because it doesn’t actually get you anywhere and saying you don’t have to be the character that society tells you play.

What did your process involve?

The process of building this track stemmed from the drum beat and to me it had a very primal feel. I continued to add parts to the track that added to this. The music then wrote the lyrics for me. There was a tension to the track that was building and it has this pre-war/pre-fight feel. The kind of nervous you get before a big event. I love layers and space, and due to being a solo artist I build a lot of my tracks from the ground up when performing them live, I can now see this also comes into the way I write.

Is there a specific line that stands out in the song, and why?

“A clashing of bodies, that never give in”
The primal imagery of this line I think really sums up the song. Also it is so satisfying to sing!

Can you describe your sound in three words?

Electronic-folk// ethereal // trip-hop

What’s the best thing about studying at BIMM?

The best thing about studying at BIMM is you get to meet so many people who do such a range of jobs in the music industry, and learn from them all. Everyone is willing to help you out if you just ask! My development as an artist over the last year has been crazy and still learning everyday in BIMM and in a professional setting. BIMM Manchester was 100% the right choice for me!


Sarah-Louise Burns

Having been part of the BIMM Marketing Team since 2016, Sarah has been working in Social Media Marketing since 2013. She Graduated the University of Hertfordshire in BA(Hons) Photography and Media Business and has a keen interest in the power of social media.