BIMM London graduate Axel Jansson recently released his latest single ‘Everything I Crave’. The Diploma Guitar alumnus’ track features inspirational lyrics and a message of strength and hope in the face of adversity. The song’s video even features a cameo appearance from British paraolympian Cassie Cava, who said “It was a privilege to be involved in telling the story behind this song. It’s a beautiful song and I loved the idea of overcoming adversity, which is definitely something that’s a constant work in progress for me!”
What was the inspiration/is there a story behind ‘Everything I Crave’?
It’s about courage, determination and the admiration we feel for those that look for the positives in life, and strive to succeed no matter how hard the journey is. I like my songs to have meaning that people can relate to in their own way. What it means to me and what it means to them may be two completely different things. The concept of ‘Everything I crave’ as a lyric is very interesting – it’s that constant challenge and sometimes struggle to reach for that ‘something’, which is different for each and every one of us. So, I hope that people can relate to it as a concept – it can be about hardships faced, a relationship, career or anything else that affects a person. It’s an emotion we all carry with us and in the end it’s the craving that drives us to never give up.
How did you approach writing this song?
It really was one of those songs that ‘finds’ you, rather than you finding it. I was messing around on the guitar and it started with this big open-chord-riff that came quite immediately. The melody was upbeat and positive and set the tone for the lyrics. The basic song is always written acoustically and then taken into the studio where it really gets developed and finessed.
Do you have a favourite line/section of the song?
The line, ‘I’ll hold this memory in mind and bring it out from time to time to rewind’, always feels very meaningful and romantic to sing – there’s something very hopeful in that. I also think the key change really worked for this song – it’s always a bold move in today’s world, but when it works it’s rewarding.
Can you describe your sound in three words?
Sophisticated, expressive Rock
How do you feel your sound developed from studying at BIMM?
When I graduated from BIMM, I came out inspired and hungry to start building my career as an artist. For me, songwriting was such a natural and obvious thing to do. The studio sessions combined with the live opportunities to play with others helped me to form my own sound. It took a little while to get there, but in the end I gained a specific style of writing that dragged my sound in a certain direction.
What’s the best thing about studying at BIMM?
The quality of the tutors was outstanding. I improved so much during that time and I’ve taken so much inspiration from certain teachers I had the pleasure of studying with. The friendships formed with my classmates also gave me a huge chance to grow, especially in confidence; not just as a musician but as a person too. BIMM really is a unique place to learn the art of music and you really get space and encouragement to develop and form your own style.
Axel Jansson’s debut album ‘Weight Of The World’ is scheduled for release in May 2019. You can stay up to date on gigs, events and news via his official website and social media channels.