Behind the Track

Behind the Track: AMBR

23rd January 2019


What was the inspiration/is there a story behind your track?

My inspiration for this song came from a situation I was dealing with at the time, like most of my songs. However, rather than this being a break up song which a lot of people would assume it is from the title, this song is all about when someone is into you but you’re not really feeling it. I think sometimes relationships can feel forced and there’s a lot of pressure to be in a relationship with someone when sometimes it’s just not the right time for you or the right person.

How did you approach writing this song?

I co-wrote this song with my talented friend, Bryony Dunn. When we went into the session, I already had the title, so then we just needed to write around that. I went into the session really needing to get things off my chest, as I was dealing with the emotions that are in the song. So, Bryony and I just talked about what was going on with me and the song seemed to just write itself. It was one of the most enjoyable writing experiences I’ve had because we both knew exactly where we wanted the song to go. The song only took us about 20 minutes to write. We both loved it and I just couldn’t wait to perform it.

Do you have a favourite line/section of the song?

We had this fairy tale book theme running through the song, which I love. I think my favourite lyrics have to be “You want to rescue me but I’m not a damsel in distress”, because there’s so much on TV where the girl gets saved by the boy and blah blah blah, but these lyrics are saying girls don’t need to rely on boys and that it’s okay to not be with someone particularly if they aren’t who you want to be with. I think this is a really important and empowering message, especially for young girls.

Can you describe your sound in three words?

Bold, current and dynamic.

How do you feel your sound has developed from studying at BIMM?

This is my final year of BIMM, and I believe I have grown so much as an artist. My lyrical content has definitely improved and is a lot more mature. I’ve had more of my songs placed on the radio and had more performance opportunities with my newer material, because it’s better. I’ve also developed my live sound a lot by having a drummer that uses live drums and an SPD drum pad, recorded synths and backing vocals triggered from the drum pad, etc. My performance has also improved because of these things.

What’s the best thing about studying at BIMM?

One of the best things about studying at BIMM are the tutors. They’re all experienced in the industry, so they know how it works and they know what they’re talking about. They give you their top tips, which is so useful when you want to be successful. I think the tutors at BIMM really do want to get the best out of you and see you succeed. They want to work with you to help you achieve your goals. Martin Cooper who is a tutor at BIMM actually produced ‘What A Shame’, which is amazing.

It was really cool to work with one of my tutors and I think Martin did an amazing job with the song. I really feel he pushed this song to a higher level than any of my other tracks and maybe one of the reasons is because he’s watched me grow as an artist. Martin totally knew the sound I wanted to create because he knew who I listened to and liked and he made me sound like I wanted to and more. He really did make my vision for the song a reality.

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Sarah-Louise Burns

Having been part of the BIMM Marketing Team since 2016, Sarah has been working in Social Media Marketing since 2013. She Graduated the University of Hertfordshire in BA(Hons) Photography and Media Business and has a keen interest in the power of social media.