Recently I chatted with Safia Zemam, Kitty Briggs, and Isadora Fenlon of Apex Sounds and asked them about Apex, Brighton, and all things music:
Why did you start Apex?
We’d all like to go into similar fields after BIMM – promotions, tour managing etc. – so it’s going to be good practice for us all. We thought we’d just go for it and see what happened!
It’s made us a lot more confident. We had no idea what we were doing before.
What’s the agenda? The goal?
We’d love to raise money for charity – this time around we chose to go with The Clock Tower Sanctuary.
Also it was an important thing for us to start something that wasn’t just an ‘indie’ gig – we want to expand our genres.
So you’re not genre specific?
We’re happy to put on any genre of music but each night should have a theme. For example our last night was funk/soul and our next one is hip hop but we aren’t going to say no to any genres.
Who did you have on our first show?
Giorgia May opened, then Just Like Fruit and One Eyed Jacks headlined.
How do you think your first show went?
We hit full capacity at the venue, One Eyed Jacks put on an amazing show. That made it all the more fun I think.
Do you want to create a specific brand?
Based on our first show, we wanted to tailor the show to One Eyed Jacks because their such characters. But, I don’t think we want anything specific, that’s why it’s called Apex Sounds because we just want to put on good nights with good music.
How are you finding the Brighton music scene?
It’s got a lot of the same genre all the time with little variation. There are a lot of gigs and there’s always something on but it tends to just be an indie show and we want to do something different.
You guys are in your first year, how are you finding it?
BIMM is great; it’s crazy as there’s so much going on but you just have to jump in at the deep end and go with it. You get treated like a professional and there are so many opportunities.
Why did you choose Brighton?
It’s the oldest and most established, it was the one we all liked the most that had our course. We always feel safe and happy here, the music scenes are so cool, the people are lovely. It’s like its own little bubble.