Applying to BIMM

A guide to non-performance interviews

3rd December 2019


So, you have a passion for music but don’t play an instrument. Did you know BIMM Institute offers non-performance courses too? We have degree-level courses in Music Business, Music Media, Marketing & Communication and Event Management. Here’s a handy guide about applying for these courses, so that you know exactly what to expect.  

Your UCAS Application and Personal Statement (for UK colleges only)

The personal statement section of your UCAS Application is a key factor when applying to our non-performance courses, as it gives you the opportunity to outline any relevant experience, aspirations and career aims you have – providing us with as much information as possible about your suitability for the course you’re applying for.

Your personal statement will be reviewed by our team, and if relevant experience and knowledge is evident you will receive an offer of a place on a course.

Click here for some extra tips on completing your Personal Statement.


What to expect from your interview

A non-performance interview at BIMM Institute is your opportunity to demonstrate why you’re such a great candidate for your course. It’s also a chance for us to make sure you’re applying to a course for the right reasons. For example, we regularly receive inquiries from applicants who have interests in more than one of our courses. An interview should help you decide which course is right for you.

We’ve also recently added a range of Joint Honours to our range of course options, giving you more choice with your disciplines. You can discover more about these, here.  

Your interview will generally consist of an informal sit-down conversation with a qualified assessor at one of our campuses and they usually last around 45 minutes. During this time, you will discuss your chosen subject in detail, highlighting any previous experience you may have within this area. You can refer to essays, coursework and projects you may have already undertaken in this field, as well as any other relevant extra-curricular experience. The interview is also a chance to discuss the sorts of career objectives you’re looking to achieve during and after your course.

Remember, there’s no need to be nervous. We would like nothing more than to offer you a place on one of our courses. Bear in mind though, that the more prepared you are, the higher your chances of being offered a place. So, be sure to read the emailed guidelines thoroughly.

On the day

You will have been sent information regarding campus location, public transport and parking locations along with confirmation of your booking. Please be sure to take these details into account when travelling and arrive for your interview at least 15 minutes before your scheduled start time. If you encounter unexpected travel issues, or are running late, please contact us by phone as soon as possible, so that we may make adjustments to our schedule – we’d hate for your to miss your appointment.

College contact details

Brighton – 01273 626 666, Bristol – 0117 980 7060, Dublin – +353 1 5133 666, London – 0208 749 3131,  Manchester – 0161 244 8210, Birmingham – 0121 726 3959, Berlin – +49 303 11 99 186, Hamburg – +49 303 11 99 186.

In the event that you’re unable to attend, please let us know as soon as possible and we will re-schedule for a separate date & time.

During your visit, you’ll also be invited to watch a presentation by our host staff member. The presentation us usually around 45-60 minutes long, and will cover other important elements of life at BIMM Institute such as accommodation info, student finance, career options, course structure and more.

Remote interviews

We’d love to meet you face-to-face on the day of your interview, but we understand that this is not always convenient- particularly those who have to travel a long distance. If circumstances prevent you from being able to attend in person, don’t worry! We also offer the option of a remote interview, which can take place over the phone or via Skype. Please let our admissions team know in advance if you wish to do this

Any questions?

Remember, your visit with us is also your chance to ask questions about the course to make sure it’s right for you. So, please be sure to have a good think about what you are looking to achieve whilst studying with us, as well as your future career aspirations.

Our admissions team are on hand to answer any questions you might have about any aspect of your UCAS application to BIMM Institute. So, please don’t hesitate to contact them should you have any queries.

Contact us by calling 01273 626 666, emailing [email protected] or filling in the ‘Apply Today’ website form. We look forward to hearing from you!


James Watts

Social Media Assistant, Professional Bassist and Music Journalist. Career highlights include performing at some of the UK's premier music festivals, recording in Abbey Road and interviewing Debbie Harry.