If your social media presence is like the rest of us, it can sometimes feel like your Facebook page is being seen by the same five people (thanks for the Like, Mum!) But when you’re growing a business, or trying to build your band’s audience, you want to break away from the people you know and get access to a whole audience who wouldn’t otherwise know you exist. Social is a great tool for this – especially Facebook – but you may feel that unless you plough all your hard-earned cash into the page, your audience is never going to grow. So we’ve been looking at some ways you can increase your organic reach… and here they are!
Make sure you’re sharing content that people are going to spend time looking at. If someone clicks a link you share, then bounces straight back to Facebook, Facebook will see this as uninteresting content, and will be less likely to let it go into other people’s feeds in the future.
Is that page you’re linking to taking forever to load? Well, Facebook won’t like that! If you’re linking to a blog post, make sure all images are web-resolution (72dpi!). This is particularly important as the majority of people are now coming to your content on mobiles. And let’s face it, when a webpage takes forever to load, people are very unlikely to see it through to the end.
Just don’t try clickbait!
Clickbait is online content whose main purpose is to attract attention and encourage visitors to click on the link to a particular web page. In August 2016, the infamous Facebook Algorithm was updated to limit clickbait – so if you use it (even as a joke) this could be very detrimental to your page’s Facebook reach! But never fear, if you’ve used it and stopped, your reach should be restored without too much damage having been done!
Make use of Facebook tools
Facebook likes it when you keep your audience in Facebook – so you’re more likely to get good reach if you’re making an effort to keep some of your content hosted on the platform. Got an event? Share a link to the Facebook event. Want to share a cool video from YouTube? Check to see if they’ve shared it as a Facebook video first… or even better, share your own!
When it comes to Facebook tools, make sure you check out Facebook Analytics and start to get your head round that!
The one thing to know about social media management is that there’s no right way of doing things. Experiment, engage with your audience and keep true to your brand. Just because something works for someone else, doesn’t mean it’s going to work for you and vice versa! All we can say is, keep trying, and you’ll soon begin to see the benefits!